Sellors win with StrongidTM P

Sellors win with Strongid^TM-P

Equestrian retailers Sellors Ltd in Calverton, Nottinghamshire are the lucky winners of Strongid^TM-P's innovative Love Your Horse competition. Retailer partnership Lisa Banwells and Claire Sellors came up with an inspired and highly creative retailer display for the trusted equine wormer's new Love Your Horse campaign and won themselves four tickets for the cross country day of Burghley Horse Trials 2008.

Strongid^TM-P ran the competition in their exclusive retailer newsletter earlier this year.  Entrants were invited to submit a photograph of their Strongid^TM-P Love Your Horse in-store display and the entries were judged by a panel of Strongid^TM-P brand team members.

"Sellors Ltd's entry was unanimously voted as the winning submission by all our judges," said Helen Shirley, Strongid^TM-P Brand Manager. "Their in-store display was the perfect combination of eye-catching, professional and fun and encapsulated the key messages of our new Love your horse campaign extremely well."

Claire Sellors continued: "We've all had a great laugh in assembling the display and it's helped to develop team skills within our workforce. Quite a few of our customers have commented on how eye-catching it is and it has helped generate awareness of the importance of worming, that a tape worm dose will soon be required, that we stock wormers and that fully qualified help is available. We are thrilled to bits to have won."

Equestrian retailers Claire Sellors (left) and Lisa Banwells enjoyed a day at Burghley Horse Trials courtesy of Strongid^TM-P.
Photograph: Kit Houghton